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- Success Key #10 – Believe in Yourself and Your Business
- Success Key #9 – Review and Challenge Your Paradigms
- Success Key #8 – Encourage Change… But…
- Success Key #7 – Plan, Plan, Plan . . . Plan
- Success Key #6 – Build a Committed Team and Lead by Example
- Success Key #5 – Innovate to Become Unique
- Success Key #4 – Be Totally Responsive to Customer Wants
- Success Key #3 – Focus on Vital Priorities [Putting First Things First]
- Success Key #2 – Have a Vision, Purpose and Destination
- Success Key #1- Work ON your business, not just IN it.